Brand Activation


Creative Direction

Web Design


Vostok emerged as a revolutionary universal blockchain solution, designed meticulously for scalable digital infrastructure. Positioned at the forefront of technological advancements, Vostok aimed to harness the power of the Web3 paradigm, crafting bespoke blockchain solutions tailored to the specific needs of corporations. Recognizing the increasing demand for trusted and secure systems in the realm of business process management, Vostok's mission was clear: to bridge the gap between advanced blockchain technology and corporate requirements. However, as with many innovative platforms, evolution was key. Vostok later underwent a significant transformation, merging and transitioning seamlessly into the well-regarded Waves platform.

When it came to bringing Vostok's vision to life, the Pave team was entrusted with the immense responsibility of shaping its entire creative identity. This encompassed a vast array of tasks that began with the initial brand activation. We dove deep into crafting a cohesive brand image, overseeing the creative direction, and designing an intuitive, user-friendly website that mirrored Vostok's innovative ethos. Through a blend of strategic planning and artistic execution, we ensured that Vostok's introduction to the world was nothing short of impactful.

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