Cin7Core

In the realm of ERP and inventory management, Cin7 Core has carved out its position as a category leader. Known for its advanced manufacturing and warehouse management capabilities, the platform empowers mid-market businesses to streamline production, automate workflows, and forecast operations with surgical precision.

But operational excellence isn’t enough in today’s digital economy. To dominate the market, Cin7 Core needed to own the digital conversation—not just in paid media, but through organic authority. In a space saturated with competitors, search engine visibility became the most powerful differentiator.

That’s where Pave came in.

The Challenge: High-Value Keywords, High-Stakes Competition

Cin7 Core had built a feature-rich product, but its web presence wasn’t fully reflecting its domain leadership. Ranking for top-of-funnel and conversion-oriented keywords like inventory management software, manufacturing ERP, and warehouse automation platform meant going head-to-head with global SaaS giants and B2B incumbents.

The challenge wasn’t just improving traffic—it was about ranking for purchase-intent terms, lifting click-throughs, and creating SEO infrastructure that would support product-led growth, globally and long term.

Our Solution: Full-Funnel SEO Strategy for Technical SaaS

Pave developed and deployed an enterprise-level SEO framework, customized specifically for SaaS platforms with complex product architectures and multi-market positioning.

Key elements included:

• Technical SEO Optimization: We rebuilt Cin7 Core’s website structure with clean schema markup, improved crawlability, and site speed enhancements—ensuring that every product and feature page was fully indexable and contextually relevant.
• Content Strategy + Search Intent Mapping: We aligned blog and landing page content with keyword clusters tied to user behavior, intent stage, and buyer profile—ensuring top visibility across awareness, evaluation, and decision terms.
• On-Page Authority Building: Structured internal linking, meta tagging, and content hierarchy were applied at scale to help consolidate authority on high-priority topics.
• International SEO Rollout: For a product serving global markets, we executed region-specific optimizations, including localized keyword strategies and hreflang implementation for geo-targeted visibility.
• SERP Engagement Optimization: Featured snippet targeting, FAQ schema, and rich results integration were used to dominate not just rankings—but presentation on the SERP.

Organic Authority, Engineered

The SEO strategy translated directly into search dominance:

• 42.62 million organic impressions per year, driven by consistent top-10 rankings across Cin7 Core’s high-priority product and category terms
• 565,510 annual clicks from Google, with a significant portion coming from high-intent, bottom-of-funnel queries
• Top rankings for critical phrases like manufacturing inventory software, ERP for warehouse management, and automated order workflows
• Featured snippets and People Also Ask placement on multiple key terms, significantly lifting SERP engagement and click-through rates

Conclusion: Search Visibility as Strategic Market Share

Cin7 Core’s ascent in organic rankings reflects more than SEO—it reflects strategic digital dominance. In a space where buyer journeys increasingly begin (and often end) on Google, owning the search real estate means owning the conversation.

At Pave, we don’t just optimize for rankings—we engineer organic pathways that connect products to market needs with precision. For Cin7 Core, that meant transforming technical features into search authority—and visibility into qualified demand.

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