Apcotex

As a market leader in synthetic rubber and latex manufacturing, Apcotex was ready to move beyond traditional IT constraints and embrace an infrastructure built for agility, efficiency, and scale. At the heart of this transformation was a full migration of its Microsoft Dynamics NAV ecosystem to the AWS Cloud—a shift designed to not only cut operational costs but to enable faster decision-making, smarter integrations, and sustainable growth.

The Challenge: Outdated Systems, Rising Overhead

Apcotex’s on-prem infrastructure was nearing the edge of scalability. Maintenance costs were high, hardware depreciation was accelerating, and administrative overhead—from data backups to server patching—was diverting energy away from strategic initiatives. Meanwhile, recent acquisitions brought disparate systems into the mix, making integration and operational alignment increasingly complex.

The company needed more than a lift-and-shift. It needed a cloud migration strategy that accounted for financial performance, data durability, internal adoption, and future growth—all while keeping business continuity intact.

Our Approach: Engineering a Resilient, Future-Ready Stack

Pave Agency partnered with Apcotex to deliver a cloud-first digital transformation—beginning with a full audit of their existing infrastructure and user workflows. From there, our Cloud Engineering team architected a migration roadmap that maximized AWS-native advantages while eliminating legacy friction.

At the same time, our Growth Marketing, SEO, and Platform Farming teams laid the groundwork for integrated performance gains—ensuring that the cloud upgrade was not just technical, but commercially aligned.

Key milestones included:

• Migration of all Microsoft Dynamics NAV workloads to AWS with zero downtime
• Seamless integration of systems from an acquired company, unifying operational data
• Implementation of cost-effective cloud storage with 99.99% data durability and optimized retrieval latency
• Elimination of all capital expenditure tied to data centers, servers, backups, and firewalls

The Result: Measurable Impact Across Infrastructure and Marketing

The AWS migration delivered significant performance and cost benefits:

• 41% reduction in infrastructure-related operational costs by moving from CapEx to scalable OpEx
• 3.6x faster data access across departments, improving reporting and planning cycles
• 99.99% data durability, ensuring long-term data integrity without redundancy overhead
• Unified NAV environment across previously siloed systems, improving visibility and decision-making

And with infrastructure stabilized, Apcotex unlocked bandwidth to focus on growth:

• Launch of mass content campaigns to support global product awareness which resulted in the company's most viral campaign to date
• Search visibility lift by 45% YoY, driven by technical SEO improvements and digital alignment
• Platform and community farming initiatives across LinkedIn and regional B2B forums, priming audiences for sales pipeline acceleration

Cloud Meets Commercial Intelligence

Apcotex’s AWS migration wasn’t just about infrastructure—it was a strategic inflection point. By combining cloud modernization with digital performance engineering, Pave helped Apcotex reduce cost, improve system resilience, and future-proof its growth strategy in one cohesive initiative.

At Pave, we don’t treat cloud as a destination—we treat it as a launchpad. This engagement is a reflection of how infrastructure, influence, and intelligence come together to transform how legacy organizations operate, grow, and compete.