Going for Gold: Activating Brands with Olympic Athletes for Marketing Success.
The Olympic Games are the global stage where dreams come to life, records fall, and legends are born. For brands, the partnership and association with Olympic desires is a unique opportunity to tap into this energy and funnel it into the brand's own output. It has ensured a legacy that will live on with consumers long after the Olympic flame goes out—by finding the right athlete, curating a compelling narrative, and using varied activation strategies. With limitless options available to brands that dare go for gold, it's bright future ahead for Olympic brand activations.
